Logo Design

Your logo isn't the be-all and end-all. Sounds controversial we know!

Your logo isn't your brand and your brand isn't your logo. Your brand is best represented in your customer's mind - the way that they feel, experience and talk about your business: that's your brand. Marty Neumeier, famous designer and strategist says 'your brand isn’t what you say it is. It’s what they say it is.'

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Your logo doesn't mean anything, unless it fits in its surroundings. Perhaps this analogy will help: you buy a beautiful new red door for your house, but when you put it in, you realise that it really doesn't go very well with the brickwork, the windows, or the driveway and not only that - the postman can no longer find your house! Your business needs a cohesive identity, slapping a shiny new logo on top of everything won't fix your problems.

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Slapping a shiny new logo on top of everything won't fix your problems

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So what part does my logo play?

Your logo should meet the criteria of these two things:

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• Recognisable to both new and old customers
• It can be reproduced across all mediums / platforms

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This means your logo must:

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• Be simple
• Work in black and white
• Collapse down into a tiny symbol, as well as expand into a huge picture
• Represent your customer

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All these things will help to build recognition, with both loyal supporters and newcomers. You need this to shape the culture of your community. You need this to sell your product into the future.

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We can provide you with a new logo, but we would highly recommend our full brand package, if you want something timeless.